RSA Conference 2017: The Power of Opportunity
CONFERENCE THEME BRANDING
RSA Conference is the largest cybersecurity event where people from around the world gather to share, learn and grow ideas to today’s cyberthreats. Every year a new theme is developed and for 2017 it was Power of Opportunity. As an Associate Creative Director at CommCreative I was responsible for the theme’s visual concept, guidelines, logo, color palette, icon style, email design and social media graphics.
The Ripple Effect
The theme graphics were inspired by this quote taken from the manifesto: “The many possibilities and opportunities generated by RSA Conference have the power to cascade and grow—like the ripple effect of tossing a single stone into the water.“
The Power of …
Email Design
Email marketing played a big part in promoting the conference. The email layouts were meant to give off a high energy vibe. Bright colors matched with engaging content sparked excitement and got the audience ramped-up to want to attend. Organization of content was also key in the design process. Each email contained a lot of information so dividing it up into blocks helped distinguish between the event's many activities.
