Forward Financing

 

VISUAL IDENTITY

Forward Financing is is a Boston-based financial technology company, providing fast, flexible working capital to small businesses. I worked with the Director of Marketing to refresh their visual identity to represent a more modern, tech-forward company. The refresh included a new logo, color palette, icon system, website and brand guidelines.

The new look and feel was designed to resonate with various audiences and feel professional yet friendly. The logo mark, the Equity Arrow, is based on two facts about the company:

  1. They believe in financial equity, that every business deserves financial opportunity.

  2. They are committed to helping small businesses move forward and thrive.

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