Senior Living. Elevated.
WEBSITE
Inspīr, is a senior living high-rise located in Manhattan, NY. The client wanted their brand to have a sense of luxury and opulence. This elegant look was first created through website design and then carried through to other pieces of collateral including a book, business cards, brochures and their leasing gallery.
Creative Directors: George Koukkos and Carter Kasdon
The homepage was divided into several full-width sections. The video above shows an example of how the animation displays when the user scrolls down.
Inspīr Air. Taking the brand to a higher level.
Inspīr strives to elevate every dimension and every detail, so residents can truly live life on another level. It was this ideal that brought to light the concept for Inspīr Air, a private airline specializing in assisted first class travel for seniors residing at Inspīr Modern Senior Living. Inspīr Air delivers unrivaled cabin comfort, safety, accessible boarding, accessible lavatories and ADA trained flight crews. The goal of this project was to create messaging, branding, and a visual identity that represents that same foundations Inspīr was built upon. This new concept will be presented to the company stakeholders to get them on board with the initiative. My role was to design the logo, color palette, brochure and homepage to align with the Inspīr Modern Senior Living brand.