RSA Conference 2019: Better
CONFERENCE THEME BRANDING
RSA Conference is the largest cybersecurity event where people from around the world gather to share, learn and grow ideas to today’s cyberthreats. Every year a new theme is developed and for 2019 it was Better. As an Associate Creative Director at CommCreative I was responsible for the theme’s visual concept, guidelines, logo, color palette, icon style, email design and social media graphics.
Getting to better
Cybersecurity experts come to RSA Conference to experience better solutions, brainstorm better ideas and remind ourselves that a better, safer world is ahead when we have the drive, the strength and the vision to work together to create it.
As for the theme logo treatment, getting to better takes planning and direction. This is the reasoning behind the map that is inside BETTER. This planning results in an explosion of ideas and solutions.
Better Email Design
Email marketing played a big part in promoting the conference. The email layouts were meant to give off a high energy vibe. Bright colors matched with engaging content sparked excitement and got the audience ramped-up to want to attend. Organization of content was also key in the design process. Each email contained a lot of information so dividing it up into blocks helped distinguish between the event's many activities.
