Improving how to recruit the best healthcare talent.
WEBSITE
HealthcareSource is the leading provider of talent management software for the healthcare industry. Their core target market has always been in acute care but they realized there was an opportunity to shift their focus and increase exposure to Senior Living and Contingent Staffing agencies. This meant a total reorganization of their website.
HealthcareSource decided that if they were going to have to do a complete overhaul of their website content, they might as well have a fresh new look to go along with it.
We started by adding the two new audiences, Senior Living and Contingent Staffing, to the main navigation. The masthead also got an update with the use of a background video and CTAs for each audience. For the mobile experience, the video is replaced by a static image.
