Flooring America’s website gets a makeover.

WEBSITE

Flooring America is a locally owned and operated cooperative of more than 500 independent retailers in North America.

After updating their brand guidelines, Flooring America needed to apply their new look to their national website. Major changes included the addition of quality lifestyle photography, a cleaner two- and four-column page layout and better selections for video thumbnails. In addition to the new theme, they wanted a better user experience and design best practices. This included improving the product filtering functionality making it easier and faster to shop for flooring.