Rethinking
recovery footwear.
WEBSITE | EMAIL DESIGN
OOFOS is the original recovery footwear brand whose products reduce pressure on ankles, knees, hips and lower back. The Boston-based company tasked CommCreative with a Go-To-Market strategy for the launching of their new brand campaign. Most of their sales are generated through their website. My role was to apply their new brand look to their website and email marketing.
Updates to the site include:
A homepage carousel showing their latest styles
An easier and more streamlined shopping cart experience
Improved product filtering capabilities
Pages dedicated to explaining the technology behind the product as well as donating to their cause to cure breast cancer
Did you see my email?
OOFOS relied heavily on email marketing throughout the year. I worked with a talented copywriter, Alexis Powell, to create emails on the subjects of sales event, holidays, Instagram favorites, new product launches and more. Here a few I designed using the Klaviyo marketing platform.
